Goggin Warehousing is a Shelbyville, Tennessee-based third party logistics provider with roots in a major southeastern trucking and public warehousing company. Goggin spun off as an independent entity when the trucking operations were sold in the late 1990s. From an initial five warehouses it now has 19 ambient-temperature facilities, operating 10 as full service warehouses serving the automotive, food service, chemicals and building materials industries. It leases the other nine to operating tenants on a long-term basis.
Goggin specializes in vendor-managed inventory, in which has been particularly effective in services to/for its automotive industry customers. Goggin acts as the middleman between inventory owners and ultimate users, one of which services two plants; and a major OEM and aftermarket products manufacturer, for which it services three plants.
Goggin Warehousing initially sought to simplify its warehouse logistics processes using a custom programmed management system that depended on paper slips and manual processes. The software proved inadequate for third party logistics: data integrity issues were a constant, and the system offered no possibilities for customizing processes around customer requirements – something Goggin had determined it must do to grow in the markets that it had selected.
For most of its customers, Goggin employs conventional paper-based warehouse practices using forms generated by the HighJump software. It inputs receiving information from inventory owners to the HighJump system, which assigns storage locations and procedures according to rules set up in the software. The system manages the picking and shipping processes for outgoing orders, some of which arrive via EDI. Orders for automotive components, for example, normally arrive electronically, with Goggin converting them to paper and picking and shipping by means of HighJump-generated documents. The software also manages any kitting or special handling functions called for in the customer’s specifications. Goggin accept the orders, picks and delivers the product and reports to the inventory owners, who invoice their customer.
Because the earlier warehouse management solution lacked the ability to assemble and correlate data, Collier lacks specific comparatives to indicate improvements occasioned, at least in part, by the HighJump 3PL solution. Nevertheless, the volumes that the company handles on a daily/weekly/monthly basis, fast and with a 99.986 accuracy rate, speak for themselves: Companywide figures for January 2009 showed a combination of 4,379 Bills of Lading and Receipts, representing a total of 34,000,000 pounds in and out and 28,310 lines picked or received. The 250,000-square foot facility, which operates less conventionally than the others, showed the following January 2009 totals:
A business book entitled The Paradox of Excellence so impressed Goggin President Jack Coop that he urged his staff to read and respond to it. The premise: when your company operates at a high level of excellence over time, it can become invisible until a mistake is made. At that point, the mistake is the only thing that is visible, looming far out of proportion. In the book, a mistake nearly costs a trucking company its largest customer, with potentially crippling results.
“We needed to know how long the company had been around as well as assurance that all of the bugs had been worked out. The HighJump solution … was well thought-of by its users and it offered the features and ease-of-use that we were looking for."
“We can hook up from anywhere. We don’t need I.T. staff, just a connection and workstations in our warehouses.”
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