After completing his education in civil engineering and supply chain management at a U.S. university, Brazilian-born Rafael Rocha looked to fast-growing Panama as the place to build a career. While launching a self-storage enterprise there for Galores, a Brazilian investment group, he identified a grander opportunity: the country’s dearth of facilities for large-scale cold storage and distribution of perishable foods was severely limiting growth in several sectors.
Galores management told Rocha that if he could obtain a commitment from a major client, the group would support such an enterprise. He quickly struck a deal with The Martin-Brower Company, which annually distributes more than 500 million cases of food and restaurant supplies to some 17,000 McDonald’s restaurants in 17 countries. Galores would handle the company’s requirements across Panama and other Central America locations.
Further growth came quickly. Now in a custom-built cold storage facility, the company chose HighJump Enterprise 3PL software to manage inventory for as many as 100 distinct clients at any given time. The software system also serves as the control platform for operating advanced automated racking and conveyor systems.
“In launching the facility, we faced two major challenges,” Rocha says. “We not only had to sell our services, but also we had to sell the third party logistics concept, which was a new idea for most of our prospects. Outsourcing would require cultural changes in which they would sacrifice some flexibility to achieve cost savings and other advantages.” Rocha was able to demonstrate that eliminating or reducing warehouse operations, along with strict attention to scheduling, use of electronic vs. paper documentation, and common operating standards would yield lower costs, greater efficiency, and assured product quality and security.
Call us to discuss your needs
Sign up to be added to our email list